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Mockups are a powerful tool in video game marketing, and they serve many purposes beyond just showing off visuals. One major advantage is their ability to shape a game’s identity long before it’s released. A strong mockup can define how the audience perceives the game, influencing their expectations and even inspiring fan engagement. Concept art and promotional renders can spark discussions, create hype, and establish a unique aesthetic that sets the game apart from others.

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Great question! When handling advanced Ruby on Rails development, I focus a lot on performance optimization and scalability. For database-heavy applications, I often optimize Active Record queries by using pluck instead of select, eager loading (includes), and indexing frequently queried columns. For scaling, I rely on background job processing with Sidekiq to offload long-running tasks, ensuring that the application remains responsive.

Another key strategy is using service objects and form objects to keep the business logic clean and maintainable. For API integrations, I use Faraday or HTTParty, ensuring error handling and retries are well managed. Also, caching plays a huge role—fragment caching with Redis or even memoization can significantly improve response times. What are your experiences with scaling Rails apps in high-traffic environments?